Your Marketing Organized
October 14, 2008 by junaid
One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know you must do when you can get around to it. And that’s no way to build momentum.
I find that it’s helpful for many people to look at marketing in the traditional org chart fashion. See, here’s the deal, even if it’s just you and Louie, he does this, you do that, you need an org chart for your business. Here’s why. No matter how many actual people you have in your organization, your business has many functions, it’s just that they are being done – or not being done – by just you and Louie.
Patience and Passion
October 5, 2008 by aladin
Patience is the key to success to people who are starting their own business, or business owners themselves. It is true that time is your constant companion but never works at the paste at which you’d like.
The people who are starting their own business often gets frustrated because they want things happen now as they had planned. However, rushing never helps.
For example, you just started your own website, and you spend hundreds of dollars advertising your website. But you are missing the main point – the quality of content on your website, or the quality of products you carry. Your prospects visit your website and leave shortly after. If you run a blog, your visitors need to see things that can turn into values into their lives. If you are selling your products you need to convince your prospects so they can become customers. You might carry great products but that’s not enough to convince your prospects. Adding quality content such as “live demo”, or gather “testimonials” should be your primary focus before focusing on marketing. You need patience for people to spread postive feedbacks about your products. You need patience to find the right employees. [Read more]
Tackle Your Deal Breakers
September 28, 2008 by aladin
There are some things that will stop your business idea, no matter how wonderful it is. These are the costly rough spots that you would rather conceal from the business analyst or banker. Hiding the information will only bring you and everyone you deal with frustration. Your best strategy is to get any deal breakers onto the table and mitigate them early – the sooner the better. In case any of these apply to you, here they are:
1. 100% Financing.
Sure, you and I have heard about those folks who manage to get it. It doesn’t happen that often; more often it’s a deal breaker. Would you invest your savings in someone who apparently doesn’t have the guts or the capacity to invest in themselves?
2. Bad Attitude.
There are entire books written on this topic. The real difficultly with this deal breaker is that most polite folks will not tell you that you suck – instead they will go quietly about taking their business elsewhere. It’s not the responsibility of bankers, employees or customers to create our approach to others. We are each responsible to manage our own attitude.
Understanding Body Language in Business
August 31, 2008 by aladin
Understanding the body language of the person, you are talking to is extremely important in business. May the person is saying something and may not really mean what he is saying. His gestures like twirling his thumb, pulling his hair, rubbing his own hand may give you invaluable insight to understand what he is thinking. Learning to read the body language should give you enormous advantage to understand and respond to a particular situation.
If you are making a sales pitch, you should be able to tell how well your client is responding or he is getting, restive and bored. At the first sign of his getting restive, you should know how to respond. If you are asking for raise you should know the moods of your boss and then put forth you demand.
If a person looks away and loses your eye contact or looks at his watch, it is sure sign of his losing interest in what you are saying. It is possible that a person who is genuinely interested in your business proposal may lose interest, if you continuously keep ranting away. This might require you to shorten your talking on the subject but still get the necessary result. If the person whom you are talking to, is avoiding to look into your eyes, he might be trying to hide some thing or being dishonest.
If a person leans forward towards you when you are talking, it shows that he is interested in what you are saying. His nodding would show that he agrees with you. If he is gesturing with his hand, it shows his involvement in the conversation. If a person is clutching his hand or any other object tightly, it shows his anxiety. If a person is considering what is being said he might put his hand on his cheeks.
Body language is said to account for 90% of a conversation. It always better to meet as a person, face to face when you want to have an important conversation. You emotions and your body language will be able convince anyone, much better than talking over the phone. If a person is pulling up his trousers, it does not mean they are falling off. It just means he is readying himself to face a task. If your shoulders are drooping, it shows that you have given up the situation as hopeless.
The author has a master’s degree in science. Blogs at http://wilybusiness.blogspot.com – http://rareremedies.blogspot.com
The Importance of Networking in Business
August 24, 2008 by aladin
Building up a network of diverse people is very helpful for any business. Contacts with different clusters or groups would help you possibility of greater opportunities. A closed group of contacts will not let you this kind of exposure.
The more diverse the network is the better it would be. Your networking should cut across the geographical boundaries. When you attend group meetings, collect the business cards of other people. Meeting people frequently could help you to could bring you business.
Networking would help you to expand your contact list. This could help you to expand your sales base. It could also bring you in touch with different requirements help you to diversify your business.
However busy you are you should give importance to networking.. It is important to create a lasting first impression on people whom you meet. The impression you create will bring you greater business opportunities. You should always try to keep in touch will the contacts you have developed.
You should help people in your network. This would not only bring you goodwill but also business. If a person has a product to sell, giving him the contact number of a person who needs the product will help you in the long run.
You should identify ways and means to improve your networking. You should view networking and relationship building as a continuous process. Networking aids the growth of your business and expands your horizon. It would aid you in creating new products and expanding your knowledge.
If you are a professional you should seek new ideas and pastures that would help you to grow. If you are attending a networking meeting, be well prepared. Think in advance as to what kind of people you are going to interact with. When you meet people, you find out what their requirements are and whether you can fulfill them.
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The author has a master’s degree in science. Blogs at |
How to Build a Winning Team
August 17, 2008 by aladin
Team building is the catalyst of all you want to accomplish. When your home based business grows and you have created a team in your business there is no better way to serve your followers than by directing, motivating, training, delegating and gratifying.
There are five basics to built a great team:
DIRECTING
When you give people direction, challenge them to use their talents, and give them the autonomy to achieve a goal, you have helped them fulfill their personal potential and that of the team. Keep directing your team based on their mission and refer to their sense of pride as motivator to excellent work.
MOTIVATING
After you start directing your team, you must motivate each individual person in your team. One of the best ways to do that is through recognition and rewards. Most of the time people will do anything for recognition and that is more important than a paycheck to the human kind. There are two rules you have to remember. The first one is that you have to Praise in Public – Correct in Private. The two important benefits of doing this is that the person being praised feels good and the listeners benefit by knowing that if they do well the leader will acknowledge them also. The second rule is Praise what’s Right – Train for what’s Wrong Train where improvement is needed. People will be more motivated when the feel satisfied. Satisfaction comes from being part of an effective team and feeling that you are important to that team.
TRAINING
People are motivated to learn when they see that it will improve their lives and their potential. As a leader you must make education a top national priority. It is the key to staying competitive in Network Marketing. Training will make the difference between having people in your team with good intentions and those who can make a difference.
DELEGATING
You can’t built a team without efficient delegation. Most times a business owner falls into the trap of doing things themselves when they want them “done right”. This is a “luxury” that you cannot afford. Learn to delegate tasks and projects to optimize your time. When you delegate task these keys will help you go well though the process. 1. Clearly define the task. Do not tell a person how to do the task. Let them know what results you are looking for and what benefits will from its completion. 2. Give the authority to accomplish the task. Pick one person from you team who you believe he or she can handle the task. 3. Give guidelines to begin or follow. This will help the uncertain or unskilled to learn what you expect. 4. Reward and recognize effort as well as the results.
GRATIFYING
Create an atmosphere that is as stress free as possible to maximize productivity and loyalty. Make the work enjoyable and conductive to people expending their talent and energy toward the desired results.
To learn more about growing Winning Team, you can go to my website Success In Marketing.
Article Source: http://EzineArticles.com/?expert=Monja_Meulstee
Business is Like Fishing
August 10, 2008 by aladin
I love fishing. I enjoy it whether or not I catch fish. A good catch makes the fishing trip more than just a visit – it makes it a successful fishing trip. I prefer to catch fish. A memorable fishing adventure begins with a good plan.
What makes a fishing trip successful? For starters you need to gear up. You need to:
know the right spot to fish,
have the right vehicles to get to the right spot,
use the right bait to attract the right fish to take the hook,
know how to set the hook, and
how to play and land the fish.
Do all these things properly, and you will have a great fishing trip.
Plan
A successful fishing trip begins long before the first cast. Being at the right place at the right time might look fortuitous to the onlooker, but it’s usually the result of research and planning. Someone has taken the time to learn about the fish; habits, patterns, likes and dislikes. It is also critical to know the waterway and have a roadmap to guide you to the spot. You also want to understand weather patterns and have backup plans to deal safely with accidents or disasters.
Preparation
In getting equipped for a great fishing trip, you will want to prepare for all possible situations. You will need survival gear, fishing equipment and the suitable vehicles to get to the right location. Then there’s the fishing gear – rod and reel, the tackle box, line, lures, weights. If you’re camping you will have a whole other range of concerns and equipment to attend to.
Competition
You will need to be aware of the other fishermen vying for the same fish as you are. Too many competitors will deplete the supply of fish and you might find yourself working much harder than you want. A certain amount of competition is healthy, too much is not. If your business is competing with too many others, you will need to work much harder to capture your share of the market. If you find yourself surrounded by a throng of hungry fishermen and no fish, it might be time to pack up and move to a new location. If you find yourself engulfed by competitor advertising and your sales lagging it may be time to reposition your business.
Location
Success is only possible in both fishing and business by choosing the right location. Ideally you want to place yourself on the bank of a river where the current compels the fish to swim within a few feet of you. Fishing where there are no fish is like trying to sell goods where there are no customers. In business, you must locate yourself where customers can see you and where they can stop to shop. You can do everything else perfectly, but if you are in the wrong place customers and fish won’t even know you’re in the game.
Presentation
You can pick the right location and do many things well, but if you don’t present the right tackle the customers will pass you by. As the fish swim through your location, something has to catch their interest and entice them to pause long enough to inspect your offering. It might be some sort of bait or a shiny lure, or a combination of the two. The bait can be real food; the lure might look like food. The function of your presentation is to get the fish to stop and bite. In business, you must find ways to catch your customers’ interest and slow them down long enough to nibble on your lure.
Play
Once a fish bites you need to set the hook and reel ‘em in. If you blow this part of the process, the fish gets away and isn’t likely to take your bait again for a long time. I don’t know if fish talk to each other, but customers definitely do. Make sure each encounter is positive. Depending on the type of fish and your skill set, you might have to play a few fish and customers before actually landing one.
Landing
You can play the fish and bring it to the water’s edge, but your job is still not done. Many great fish are lost at the point of landing. Part of the trick to a successful landing is to remain calm so as not to spook the fish. With customers you will need to be attentive to the last drop, listening for objections, answering questions, focusing on the benefits. It is also critical to know when your catch is complete, and how to stop selling and start bagging.
Like fishing, your business adventure should begin with a plan. In planning your business you will:
Prepare yourself to manage and operate your business
Learn what’s working for your competitors
Research and compare different locations
Develop and fine tune your presentation
Planning will take you to a certain point and then it’s time to get out into the current and fish. Once in business you will have plenty of opportunities to learn the business trade skills of attracting, engaging and keeping customers.
Dan Boudreau is Author of Business Plan or BUST! and hosts the RiskBuster Practical Business Planning Oasis at http://www.riskbuster.com
Selling Laptops to Polar Bears
August 3, 2008 by aladin
The purpose of business planning is to prove or disprove your business case.
Scary as that might sound, it’s as simple as making sure your business will draw enough customers to pay enough money for your products or services to enable your business and you to survive and perhaps even
What’s proof to some may not be proof to others. While absolute proof is hard to come by, there are many ways to strengthen or weaken your business case. The stronger your case, the more confident you will be in your business idea. Your confidence will come about as a result of a number of things you do. The important thing is to use building blocks that make sense to you, and to those you may be trying to romance with your business plan.
Newbies tend to experience uncertainty at the beginning of any business venture. A business plan provides an opportunity for you to gain confidence in your ideas. In other words, prove it to yourself and you will be in a better position to convince others.
Here is a glimpse of how it works. Imagine you have $100,000 and I am trying to entice you to invest it in my hot new business idea; selling laptop computers to polar bears.
- When I first mention my business idea, you might think I’m crazy and set your browser to block my emails.
- If I back my claim up with letters of support from the Northern Polar Bear Association, you might be curious enough to want to know more.
- If I show you written orders for 20 laptops, signed by furry bad-breathed polar bears, you might start returning my phone calls.
- If I increase the number of orders to 100 and include a couple of long-term contracts with established retailers in polar bear country, you might take me more seriously. You might even Google me, my ancestors, polar bears (your misdirected search for “bare laptops”, proves to be nasty!).
- If I provide you with credible financial projections that detail how you can earn a staggering return on your investment over the next 18 months, you might consider the case “proven” and lunge for your chequebook.
The business plan is an opportunity to build your business case, step by logical step. By the time you get through it you will either have proven your business case, or not. Prove it and you may be ready to go into business. If you can’t prove it, don’t give up your day job just yet.
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Dan Boudreau is Author of Business Plan or BUST! and hosts the RiskBuster Practical Business Planning Oasis at http://www.riskbuster.com |
Leadership in Troubled Times
July 27, 2008 by aladin
The first task of a leader is to keep hope alive. - Joe Batten
Leading an organization can be challenging, even when times are good. When times are troubled, it is even more important for leaders to come to the forefront and provide direction and inspiration. We face challenging times today with a weakened economy, layoffs, and intense scrutiny of a mistrustful public sector. As leaders, now is the time to stand up for our beliefs.
I subscribe to a value based leadership theory that has as much if not more relevance in our troubled times today than it has in the past. Leadership is about hope, vision, inspiration, communication, and trust. As a leader, you have the opportunity to provide vision and hope to those around. You have the opportunity to instill belief and restore trust to those who look up to you. And you have the opportunity to build a bond with those around you that is forged under difficult circumstances and tempered with the steel of your own personal values and beliefs. I believe that this is true regardless of what level of leader you are. Whether you are a first line manager, or a CEO your people are looking up to you for direction and inspiration. And they are looking to you to provide them hope.
Is that a tall order for a leader at any level?
Yes. But this is what separates the true leaders from those people who are leaders only by title.
I believe that Joe Batten is right when he states that the first task of the leader is to keep hope alive. I believe that the second task of a leader is to communicate that hope and vision to their employees and their superiors in a way that builds trust and respect. With a strong foundation of values, a leader can inspire their people to achieve great things, produce fantastic results, and succeed while others around them fail. Without a values based foundation a “leader” may produce short term results but will fail the test of time as employees, without any basis for trust and respect will look for any opportunity to better themselves and remove themselves from the realm of a valueless based leader.
You do not lead by hitting people over the head — that’s assault, not leadership. Dwight D. Eisenhower (1890-1969) – Thirty- fourth President of the USA
Why is it that we hear about so many oppressive work environments, where the bosses belittle their employees, use the whip to produce results, and then discard anyone who questions their orders? When I read or hear about “leaders” telling their employees that they “are lucky to have jobs at all”, I cringe. For in reality, those are not leaders. Those are just the caretakers of companies that do not truly value their most precious asset …. the employees. These “leaders” violate the principles of value-based leadership and will soon discover that their lack of true leadership, their lack of vision and hope, will result in their being abandoned when things improve.
He who thinks he is leading, but has no one following is only taking a walk. - John Maxwell ” 21 Irrefutable Laws of Leadership”
Employees are the backbone of any organization. They, not you, make things work. They, not you, find creative solutions to complex problems. And they, not you, ultimately hold the key to your own personal success. For ultimately you are judged by your ability to develop, lead, and maintain strong teams that put the goals of the company ahead of their personal goals. And that only happens to employees who are inspired by, and trust in their leader.
If you want to know if you are truly a leader or not, look around at your team. Do they follow you because they want to? Because they are inspired by you? Because they believe in you? Or do they follow you because they have to.
It is time to take a long, hard look in the mirror. Are you providing hope and inspiration to those around you? If not, when will you start.
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David Meyer, owner of Coaching for Tomorrow, has more than 25 years of management and leadership experience, having worked for companies such as Nobil Shoes, McDonough, Allied Stores, MCI and Nextel Communications. His mantra, “You Win With People” is based on the deep-seated belief that hiring, developing, and promoting the right people can lead to organizational and financial success. As a management and leadership coach, David works to instill that same passion in his clients by helping them understand the importance of strong leadership, strong teamwork, and strong players. David has a Bachelor’s in Business Administration from Elmhurst College and has been certified by both ACTION International as a Business Coach and the Coach Training Alliance. He also has received his CTM from Toastmasters. He is an Officer in the Denver Coach Federation and a facilitator/trainer for the Coach Training Alliance and ACTION International of Colorado. Married with two adult daughters, David is active in his local Kiwanis club and Crossroads Community Church. He enjoys reading, golf, scuba diving, and Civil War reenacting. |
Managing Conflict, in Life & Work: Using Ancient and Modern Approaches
July 20, 2008 by aladin
“Conflict†is a word that can have varying degrees of severity, meaning, and implication for each individual or circumstance. For example, the conflict that is experienced in our current, daily lives seems insignificant in comparison to the Samurai, or those in war, who faced death on a regular basis. However, it is still important to extrapolate the significant lessons that have been derived from such severe scenarios, as these notions are still applicable in the conflict that we experience
in the workplace and life today.
Conflict is unavoidable, as each individual has unique and differing thoughts, ideas,
and opinions. Therefore, it is important to learn ways to minimize and manage this
difficulty, in order to ensure efficient and harmonious interactions. This article
provides the genesis of a personal path, introducing tools and ways to minimize and
manage conflict, while pointing to the origin of these concepts. After an overview of
these modern and ancient approaches, a discussion will follow on applying successful
tools and techniques for managing conflict. These ideas can be used to help clear the
mind for better decision-making, and consequently, ensure a personal pathway to
success.
New approaches to ancient concepts
Profound strategies and lessons to minimize and manage conflict have been around
for thousands of years in forms such as the classic Chinese texts the “Book of Change
– Tao de Ching†and the “Art of Warâ€. Today, modern legends including Stephen
Covey (“7 Habits for Highly Effective Peopleâ€) and Dale Carnegie present similar
corporate and personal tools. As many know the “7 Habits†is not a group of new
concepts, but age-old approaches to success and conflict management, represented in
a way that can be clearly applied to modern day personal and corporate development.
Discovering the origin & foundation of concepts
Although many of the true ancient concepts have been exaggerated or misused
through incorrect interpretations, they can be applied in non-extreme forms relevant to
the modern day from such arts as: Zen (which is not a religion, but a path for self
discovery and growth), the “Art of War†by Sun Tzu (the classic text on strategy
which is often regarded as the most definitive text on the topic), and the Tao de Ching
(the “book of changeâ€). These all provide profound lessons for leadership, change,
success, peace of mind and conflict management.
A workplace example – an tense group meeting debating a topic
If one has to enter a meeting with a number of staff peers on a topic that is likely to
require an intense debate, a strategy can be put into place to help provide a successful
outcome (this should be combined with the other approaches outlined below). For
example, one can approach the members of the meeting individually prior to the
meeting to convey your preferred position. Once the meeting has started you will
hopefully already have likely confrontational people already “on-side†to achieve
your desired outcome in a non-confrontational way.
The Key to Managing Conflict: bringing it all together, and applying it today
All the above methods (old and new) are about changing core behavior and
approaches, in order to avoid conflict and simultaneously achieve personal success.
As Sun Tzu states:
“If you know yourself and know others – you will be successful.
If you know others and not yourself, you will win one and lose one.
If you do not know others and do not know yourself, you are destined for failure in
every battle.â€
These are core values, and far more important than putting band-aids on problems, or
approaching things with simply a short-term change. In regard to the ancient
philosophies, they of course must be interpreted, and applied, using case studies and
real world examples in a context that matches the modern corporate world. Applied
Zen (www.AppliedZen.com) is a company that provides workshops, and
downloadable videos online, regarding these exact topics with a unique approach.
This is achieved through implementation of physical interaction drills to reinforce the
concepts covered in workshop presentations. Studies have shown that learning
conflict management based on physical as well as mental practice greatly increases
the participants’ retention, and consequently, aids in implementation (more than 2 to 3
fold improvement).
Aggressive escalation of conflict
Conflict is derived from many circumstances, but quite regularly it can be escalated
because of a person’s approach to the situation. In the Japanese language, there are
two words that help to describe this: aiki and kiai. These words are derived from the
same two characters, and are simply reversed to convey an opposite meaning. Kiai is
a form of showing intensity and channelling it towards an individual, and in the
martial arts ‘kiai’ is a very loud, expulsion of air and voice to intimidate or scare an
opponent. Aiki is the opposite of head-to-head approaches and allows one to avoid
escalating conflict (hence the martial art “Aiki-doâ€). Yet the approach still
incorporates assertiveness a key attribute in any successful negotiation. Consider for
a moment which concept would be most beneficial in dealing with conflict in a
meeting at work or your personal life: kiai, or aiki?
“Show softness yet engage the opponent with hardness. Show weakness yet
engage with fluid strengthâ€
Obviously aiki is more practical, and will produce a more desired outcome. If we
listen with the intent to understand – not to respond, if we get all our thoughts together
before we confront another person, we can strategically work with someone to
maintain our own balance and not produce antagonism in the person with whom we
are dealing.
“Reaching a centered state, so I can perform at my bestâ€
Having an open mind, and a relaxed physical and mental state will ensure I have an
approach which is non-confrontational and provide a first step to maganging or
avoiding conflict. An approach of aligning your thoughts and actions, and taking a
moment to breathe and release tension, will create a more relaxed state within
yourself as well as the person you are dealing with. This approach will enable you to
convey your points in a way that your opponent will be unable to avoid or refuse.
Settling oneself creates a calm and open mind: you are able to listen, think, and
respond (in this order), and this is positively received by others. If you are able to
settle yourself at any point (i.e. before, during, or after you feel aggression arising),
others will respond to your calm, open mind, and it will put them into the same
relaxed state. In various physical arts the importance of relaxed upper body, a low
center of gravity and appropriate breathing creates this state. Zen and other conflict
relevant arts have such Japanese terms such as “mushinâ€, “mizu no kokoro†and using
the “hara†(stomach area) for creating and optimal physical state for mental
performance.
Conflict within oneself – perhaps the most important conflict to understand
Lessons such as “trying to defend/attack too many areas at once leaves the troops
divided and weak†from Sun Tzu can be translated to an individual. Just as Stephen
Covey asks, “How thin can you spread yourself before you are no longer there?â€.
Applying such lessons to your life today can have a profound impact on personal
conflict – don’t take on more than you can handle, or you will begin to sacrifice the
very essence of who you are. Although it is not direct conflict between two people, it
is still relevant. If you have conflict within yourself, you are destined to have conflict
with others. You will understand that conflict is not merely the apparent external
problems – it also involves each individual and his/her conflicts within.
Sharpen the sword…
This article provides and introduction to some of the methods and principles used in
Applied Zen corporate training (www.AppliedZen.com). Businesses and individuals
everywhere are using these philosophies to manage conflict more effectively and to
achieve success. Therefore, it is essential to train one’s skills & endure ongoing
development. As the ancient Samurai saying states, “Continuously sharpen the sword,
or it will go blunt!â€
Definition of Conflict, Merriam/Webster Dictionary: 1: FIGHT, BATTLE, WAR, 2 a: competitive or opposing action of incompatibles: antagonistic state or action (as
of divergent ideas, interests, or persons) b: mental struggle resulting from
incompatible or opposing needs, drives, wishes, or external or internal demands
3: the opposition of persons or forces that gives rise to the dramatic action in a drama
or fiction
Copyright 2005 – Dr. Jason Armstrong and Dana Buchman
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Jason Armstrong, Ph.D., has worked at CEO levels in Japan, the USA, & Australia. He has also consulted for large multi-national companies in Japan and has specialized in the “Art of War” for more than 20 years. His merging of Asian strategy and the business world was further developed by living with a Japanese budo master. In the last 6 years he has consulted with Japanese companies such as Mitsubishi Pharmaceutical and been General Manager of a US company in Tokyo. He has worked in both Biotech and Venture Capital Industries. Today he runs http://www.AppliedZen.com.au, which provides online leadership training courses and conducts workshops in the USA Australia and Japan |

