Making money quickly!

This from Seth Godins blog

You probably don’t need to read this, but I bet you know people who do. Please feel free to repost or forward:

Times are tough, and many say they are going to be tougher. That makes some people more focused, it turns others desperate.

You may be tempted at some point to try to make a million dollars. To do it without a lot of effort or skill or risk. Using a system, some shortcut perhaps, or mortgaging something you already own.

There are countless infomercials and programs and systems that promise to help you do this. There are financial instruments and investments and documents you can sign that promise similar relief from financial stress.

Resist.

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Selling bottled tap water

Proof that anything can be sold, if its marketed properly and managed professionally.  I’ve noticed in recent years, people are willing to pay for ‘convenience’.  Bottled water, que for your services, home delivery.  They all are willing to pay a premium for this convenience.

Perhaps our lives have become so busy and frantic, we try to take the shortcut whenever possible to save on time, irrespective of the additional costs.

As counter-intuitive as it may seem, New York tap water is incredibly fresh and pure. It comes from a reservoir in upstate New York and, as it wends its way to the city, it is filtered, processed, cleaned, and purified.

Entrepreneur Craig Zucker has begun bottling and selling New York City tap water. After running water through a reverse-osmosis system that removes chlorine and impurities, he markets it under the name Tap’d NY. A 20-ounce bottle runs $1.50, a fairly high price for bottled water.

On the bright side, Tap’d NY doesn’t need to be shipped from the mountains of Vermont, the Springs of Maine, or the rocky beaches of Fiji, which means that it is, actually, a comparatively green option.

On the other hand, even irony-enhanced New Yorkers might have a hard time shelling out cash for something they already get for free! 

One to try in South African cities?  I myself always drink tap water at home. Joburg has clean, pure & health tap water.