Startups in uncertain economic times
October 6, 2008 by junaid
Yes it can work. In fact, most startups thrive on times like these. *melodramatic on* it’s times like these that true business heroes come to the party, seperates the contenders from the pretenders *melodramatic off*
South Africa has HUGE potential, sure the US economy is falling apart but thats life, its a circle – you have your ups and you can be certain that you’ll have your downs. Take it as it comes, be consistent and dedicated and it will work.
I’ve seen it before and I’m sure I’ll see it again.
Whenever a business cycle starts to falter, the media start wringing their hands. Then big businesses do, freelancers, entrepreneurs and soon everyone is keening.
People and organizations that have no real financial stress start to pull back, “because it’s prudent.” Now is not the time, they say. They cut budgets and put off investments. It’s almost as if everyone is just waiting for an excuse to do less.
In fact, they are.
Growth is frightening for a lot of people. It brings change and the opportunity for public failure. So if the astrological signs aren’t right or the water is too cold or we’ve got a twinge in our elbow, we find an excuse. We decide to do it later, or not at all.
What a shame. What a waste.
Inc. magazine reports that a huge percentage of companies in this year’s Inc. 500 were founded within months of 9/11. Talk about uncertain times.
But uncertain times, frozen liquidity, political change and poor astrological forecasts (not to mention chicken entrails) all lead to less competition, more available talent and a do-or-die attitude that causes real change to happen.
If I wasn’t already running my own business, today is the day I’d start one

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